Southwest Mobile Application
To properly evaluate the application based on the goals of the users, the use-cases in which a user might engage with the application were determined.
Determine research questions and focus:
I first analyzed the interface to get acquainted with the application, determine usability violations, and to help guide my informal usability test with participants.
Then, to garner a better understanding of what actual users thought of the product, two inquiry methods were utilized – website reviews and a informal usability test, which incorporated a task walk through and interview with four individuals who have never used the product before.
I finally synthesized all the information into a final heuristic evaluation, where the user data was incorporated within the context of locally and globally-based usability violations.
The purpose of the local/interface-level usability evaluation is to more closely examine the various usability issues found at the local level. Whereas the purpose of examining global issues is to look at important usability issues that are found in more than one place.
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Determined the usability issues of the Southwest Mobile Application, and provided recommendations for its improvement.